A new app and responsive website to serve as a guide for people starting a business and deciding a business structure.
The Project
The problem:
Resolve the problem of a lack of a simple guide for new and young entrepreneurs looking to start a company.
The goal:
Make a usable system for teaching the correct type of corporate structure for specific situations.
My role:
Lead UX designer
Responsibilities:
User research, wireframing, prototyping, etc.
Understanding the user
User research: summary
Research goals: Figure out if the new app will have a positive impact for customers.
● We had the following key questions to answer:
1. How long will it take for users to complete the flow?
2. How can we improve our information and material?
3. Do we have any issues with the flow and material?
● Five participants completed an order on their own. After completion they answered a questionnaire.
● It was an unmoderated usability study.
● KPIs: time on task, user error rates and system usability scale (SUS)
User Research: pain points
1
Menu was not organized
2
Lack of detailed information
Persona: Jennifer
Jennifer is a mother and medical doctor that is currently looking into incorporating her practice, she wants to learn the best corporate structure for her new venture.
“I am having a hard time finding information on how to decide on the proper corporate structure for a new venture.”
Goals:
To learn
Waste no time
Frustrations:
Delays
Lack of customization
Starting the design
After completing our paper wireframes, mockups and low-fidelity we set up to work on a high-fidelity prototype.
Mockups
High-fidelity prototype
Accessibility considerations
1.
Implemented sufficient colour contrast
2.
Used simple icons and images
3.
Provided alternative navigation and menu access in all pages
Takeaways
Impact:
It was a positive change and we hope to keep improving it.
What I learned:
This project showed us one more time the importance of feedback. We are very thankful for the goodwill and assistance provided by our users and peers.
Next steps
1.
Complete a third usability study in order to review our latest changes.
2.
If needed, make changes after the completion of the usability study.
edsimonetti.com 